LUUM

Beauty + A.I. + Robotics

LUUM

Beauty + A.I. + Robotics

Oakland, CA
Lash extensions are the gold standard in lash beauty but have a major downside -- they take hours to apply. LUUM’s patented A.I. technology will enable beauty-service providers to safely apply stunning extensions in minutes, changing the game for clients and the beauty industry. LUUM Lash Technology is currently in the prototype phase and not yet available to the general market.

$240,235

raised
39
Investors
$23.2M
Valuation
$0.66
Price per Share
$250.80
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$240,235

raised
39
Investors
$23.2M
Valuation
$0.66
Price per Share
$250.80
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into LUUM:

$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$600+
Investment
Tier 1 perk
LUUM Branded Vanity Pouch
$1,000+
Investment
Tier 2 perk
LUUM Branded Baseball Hat
$5,000+
Investment
Tier 3 perk
LUUM Cosmetics Preview Sampler + 10% bonus shares
$10,000+
Investment
Tier 4 perk
Lash service on our LT2 Prototype* + Sampler + 15% bonus shares
$25,000+
Investment
Tier 5 perk
Tour with two founders* + Lash service + Sampler + 20% bonus shares
$50,000+
Investment
Tier 6 perk
Lunch with four founders* + Lash service + Sampler + 25% bonus shares)

Reasons to Invest

Eyelash extensions are amazing and addictive -- Popular globally, consumers spend appx. $1200 per year getting and maintaining them, on par with treatments like Botox (Allergan’s aesthetics disruptor) yielding a global TAM of at least $20 billion.
Favorably, eyelash extensions are a non-medical, unregulated market and the stunning results make such a huge impact, their popularity spans most ages and demographics.
LUUM is already partnered with a Top 5 cosmetics brand and its largest investor is the well-known Foundation Capital.


 

Overview


Making today’s hottest lash treatment more accessible, more pleasant, and more profitable

Lash extensions aren’t just gorgeous and natural-looking -- they’re a lifestyle game-changer, making the daily hassle of mascara and eyelash curlers a thing of the past. By eliminating the many pain points of *getting* lash extensions, LUUM’s technology will bring stunning lashes to the masses and make a huge category even more profitable.



100% SAFE - MICRO-PRECISE AND DELICATE


Although our technology isn’t a medical device (but a cosmetic one), our expert technologists have decades of experience creating medical devices, and apply  those same rigorous safety standards to everything we do. We also have a medical Eye-Care Advisory Board (composed of doctors in ophthalmology and dermatology) working with us to ensure every part of our service meets the highest and most up-to-date safety metrics. 



A TOOL, NOT A JOB-REPLACER


We are not looking to replace jobs -- we’re creating a world-class tool for lash-extension professionals. Much like many top surgeons use cutting-edge technology to improve outcomes, lash-service providers will be able to provide amazing, consistent results for their clients, and serve more of them. With a simple training, they’ll be able to let LUUM’s technology perform the precise, repetitive tasks, while they focus on lash-style design and client care. 


*Images of LUUM Lash-Technology are prototypes and not yet available to the general market.


PIONEERS OF A BRAND NEW CATEGORY


We believe personal beauty services are ripe for technological innovation to improve results, convenience, and safety, while allowing beauty professionals to focus on the more creative parts of their jobs. We call this new category Beauty Experience Automation, and are proud to be its vanguard. 

The Problem


Manual Eyelash Extensions are amazing, but time-consuming and tedious to have applied.

In beauty, great lashes never go out of style. In recent years, eyelash extensions have become the gold standard -- they provide length, volume, curl, and color, without the hassle of daily makeup. They look and feel so natural, and last for so long, it’s easy to forget they’re not your own. When they do gradually shed, most people are eager to have them filled in, returning for appointments every 3-4 weeks. 


Applying eyelash extensions is a laborious, repetitive process that can take approximately two hours to complete as the lash extensions are placed one at a time by a technician. Each lash extension must be picked up in the proper orientation with tweezers, dipped in adhesive, and then placed against one of the subject's natural eyelashes. 



For clients, the process can feel intrusive and uncomfortable, and given its length and intimate nature, is difficult to make completely COVID safe. 


Also, quality varies dramatically from technician to technician, and it can be difficult to find a provider who uses safe technique as well as provides personalized style guidance. 


The Market


Pioneers in a Lucrative, Growing Market

We estimate the current market in the US for lash extension services to be $2B+ based on Yelp data and public data from the Amazing Lash Studios franchise. We estimate the US TAM to be $10B.



According to two independent studies, between 20 and 40%  of American women have already tried eyelash extensions. Pre-covid, the number of US “eyelash service” businesses in Yelp was 34,000 and growing at 30% per year. 

The Solution


A technology that quickly and safely applies stunning lash-extensions

At LUUM, we have designed a safe, micro-precise technology for swift eyelash extension application that is simple to operate and will fit easily into a small space.  We plan to bring this technology to the masses through partnerships with leading beauty retailers (who increasingly rely on services to drive repeat visits to stores), medi-spa chains, lash-service providers, and even high-end hospitality destinations. In major markets, LUUM flagship studios will serve as brand hubs  and training centers.


Our current prototype, the LT-2, uses our proprietary software to execute specific “styles” based on size and type of lashes to be applied. Currently, we are exclusively testing our near-universally flattering “natural” set  that uses approximately fifty extensions per eye, but the technology  is capable of executing a variety of styles to suit all anatomies, tastes, and lifestyles. 



So far, we have had a highly successful consumer trial serving hundreds of clients with a net promoter score of 82%. We also have established a partnership with a Top 5 US cosmetics brand, and we have been featured in PopSugar, Beauty Insider, VentureBeat, Forbes, WWD, and TechCrunch



THE LUUM EXPERIENCE


The LUUM experience is designed to be safe and luxurious from end-to-end, Guided at every step by a lash artist, clients tell us they feel “safe” and “pampered” during their visit, and leave feeling “refreshed” and “gorgeous”. 







THE LUUM TECHNOLOGY


A patented and pioneering combination of robotics, artificial intelligence, and computer vision, LUUM’s technology is the first of its kind in the industry.


*Images of LUUM Lash-Technology are prototypes and not yet available to the general market.


It applies a set of extensions by repeatedly isolating one of the client’s natural eyelashes and adhering an extension to it. The computer vision “sees” the client and adjusts in real-time, pausing whenever it detects client motion and then resuming when the client is still. 


*Images of LUUM Lash-Technology are prototypes and not yet available to the general market.


The delicate application process is performed by feather-light plastic wands with soft tips, which can bring no harm to the client. Because there is very little force required to manipulate tiny eyelashes, we were able to design a can't fail safety system by attaching the wands to the rest of the technology with light magnets, so that they immediately  disengage and fall away in the extremely unlikely event  they would (even gently) contact anything other than lashes. Even in the case of an exogenous event such as an earthquake or power-outage, the safety of the system is 100% guaranteed. 


We use artificial intelligence to ensure our system is more accurate and performs better with every service. 


*Images of LUUM Lash-Technology are prototypes and not yet available to the general market.


Moving Towards Commercialization


*Images of LUUM Lash-Technology are prototypes and not yet available to the general market.


Currently, we are performing waitlist-only, revenue-generating lash job appointments in our Oakland Lash Lab using a prototype machine that we call Jaclyn (one of three of our LT-2 prototypes: Jacklyn, Farrah, and Kate). 


The machines currently install lash extensions at approximately human speed and work on one eye at a time. Future units will be much faster and work on both eyes simultaneously. 


Ultimately, we plan to lease our machines to partners who will pay an upfront fee to obtain the machine and pay a revenue share each time that the machine operates. Potential partners could include cosmetics retailers, department store chains, luxury hotel chains, or medispa chains. 


*Images of LUUM Lash-Technology are prototypes and not yet available to the general market.


Why Invest


Enhancing beauty with technology



LUUM’s pioneering Beauty Experience Automation is transformational for consumers, providers, businesses, and investors:


  1. For lash-lovers: Finally, gorgeous lash-extensions are a breeze (and a pleasure) to have applied. And the same great results are available in Dallas or Japan. 
  2. For lash-artists: No more tedium and repetitive stress, just artistry and client relationship-building. 
  3. For lash-service businesses: A better, faster service yield more clients and profit. 
  4. For investors: Early access to a disruptive business model, brand and technology, similar to Allergan’s Botox  or Peleton. 


Join us as we revolutionize the beauty industry with thoughtful design and cutting-edge technology.


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In the Press

I Got Eyelash Extensions Done by a Huge Robot, and Here's How It Truly Went Down

PopSugar editor Macy Cate Williams tries the LUUM experience and gives it five stars!

Luum’s AI-based Lash Robot can delicately extend eyelashes for customers in beauty salons

Venture Beat lets the world know that robotics an AI are poised to increase lash artists' productivity and let them concentrate on their artistry.

The Growth and Business of Lashes and Brows

In their summary of the booming growth in lashes and brows, Women's Wear Daily features LUUM as the path ahead for eyelash extensions.

TechCrunch

Could eyelash extensions become a huge market? This robotics startup thinks so

Offering Summary


Company

:

Wink Robotics, Inc.

Corporate Address

:

5418 College Ave, Oakland, CA 94618

Offering Minimum

:

$9,999.66

Offering Maximum

:

$1,069,999.26

Minimum Investment Amount

(per investor)

:

$250.80











Terms


Offering Type

:

Equity

Security Name

:

Non-voting Common Stock

Minimum Number of Shares Offered

:

15,151

Maximum Number of Shares Offered

:

1,621,211

Price per Share

:

$0.66

Pre-Money Valuation

:

$23,216,971.14











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Early Bird

Friends and Family - First 72 hours | 10% bonus shares

Super Early Bird - Next 72 hours | 8% bonus

Early Bird Bonus - Next 7 days | 5% bonus shares

 

Volume

Tier 1 perk - ($600 + LUUM Branded Vanity Pouch)

Tier 2 perk - ($1000 + LUUM Branded Baseball Hat)

Tier 3 perk - ($5,000+ LUUM Cosmetics Preview Sampler + 10% bonus shares)

Tier 4 perk - ($10,000+ Lash service on our LT2 Prototype* + Sampler + 15% bonus shares)

Tier 5 perk - ($25,000+ Tour with two founders* + Lash service + Sampler + 20% bonus shares)

Tier 6 perk - ($50,000+ Lunch with four founders* + Lash service + Sampler + 25% bonus shares)

*Transportation to Oakland, CA is not included. Zoom call can be substituted

*All perks occur when the offering is completed.

The StartEngine's Owner's Bonus

LUUM will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $0.66 / share, you will receive 110 shares of Nonvoting Common Stock, meaning you'll own 110 shares for $66. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Salary payments made to one’s self, a friend or relative. Vendor payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$4,878,545.00 USD
$4,227,273.00 USD
Cash And Cash Equivalents
$2,478,413.00 USD
$1,922,834.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$613,669.00 USD
$87,424.00 USD
Long Term Debt
$957,552.00 USD
$750,000.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$800.00 USD
$1,053.56 USD
Net Income
-$3,641,348.00 USD
-$2,790,676.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Lash-Tech Highlight: Our 2nd Neural Network Win!

19 hours ago

At LUUM, we’re passionate about A.I., but we also want to get to market quickly. That means we don't have time to accumulate terabytes of client training-data before ensuring the technology is accurate and functional. To strike a balance, our strategy is to use traditional computer vision techniques to create the system, and then build data to train neural networks which will improve performance in the long run.

This video is a great example of that sequence paying off and represents our second win for neural networks thus far!


The video is taken from the left and right cameras on our lash-placement robot, which is holding a three-stranded “3D volume” lash extension. The proper positioning of the green X and the red vector are critical to the process of placing the extension perfectly upon a tiny natural eyelash, and must be precise to within about +/-10 micron. We successfully accomplished this first using classic computer vision (edge-finding) techniques, but those algorithms are very computationally expensive. If you look closely at the zoomed still of the video below, you can see a thin jagged yellow line that surrounds the extension. This is the output of a neural network that has been trained to locate the exact position and profile of an extension in 3D. We now use that to narrow down the region of interest for the edge-finding algorithms, which saves us a lot of computation time (meaning a shorter lash-application service!). 


Congrats to our Director of Machine Learning Prasad P. Nair, Ph.D. and our team at DeepEdge for another AI win!

LUUM is a "Top Beauty Innovation of 2021"!!

4 days ago

We're thrilled to be among PopSugar's "Top Beauty Innovations of 2021"!!

Alongside names like L'Oreal and Opte, LUUM's luxury service & pioneering technology were featured in an article definitely worth a read. 

 


"It combines all of the best parts of lash extensions — how long they last and the ability to create custom looks — with automation to make it easier for everyone involved. A lash artist plans, supervises, and touches up the whole process, which is just as relaxing and comfy as a normal lash-extension appointment."

Make sure to click the “follow” button so you receive all of our updates.  If you have any questions about our campaign or plans to bring Beauty Experience Automation to the world, please don’t hesitate to contact us: email at info@luumlash.com or leave a comment here on our page.

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