ThinOptics

Always With You

ThinOptics

Always With You

Sonoma, CA
Consumer Products
At ThinOptics, we invented the “glasses on your phone” category in the market. By creating light, thin, durable glasses, we strive to create long-standing relationships between our products and customers. In short: We’re Always With You.

$400,962

raised
284
Investors
$29.2M
Valuation
$1.62
Price per Share
$495.72
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$2M
Offering Max
Reg CF
Offering

$400,962

raised
284
Investors
$29.2M
Valuation
$1.62
Price per Share
$495.72
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$2M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into ThinOptics:

$498+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
$1,000+
Receive a 15% Ambassador code for ThinOptics products - for one year to one investor account of record.
$5,000+
Investment
$5,000+
Receive a 15% Ambassador code for ThinOptics products - for one year to one investor account of record, plus 5% additional bonus shares
$10,000+
Investment
$10,000+
Receive a 20% Ambassador code for ThinOptics products - for one year to one investor account of record, plus 7% additional bonus shares
$25,000+
Investment
$25,000+
Receive a 25% Ambassador code for ThinOptics products - for one year to one investor account of record, plus 10% additional bonus shares

Reasons to Invest

Sold in over 125 countries at a price point starting at 20 USD, we’re disrupting the 4 billion dollar US eyewear industry, and even broader international industry, with quality, style and convenience. Our ultra-thin reading glasses can go viral simply by their usage.
As a cherished brand with new products protected by a strong patent portfolio, we have significant growth opportunities. Plus, we are a revenue stage company with proven product-market fit.
We have a passionate team comprised of grit and vision. Our engineering team continues to develop new innovations to deliver powerful vision solutions to our customers.

OVERVIEW


Thinnest. Glasses. Ever


40 Million people in the US look for their reading glasses multiple times a day (Source). They spend a billion dollars every year buying multiple pairs and stashing them everywhere despite not being able to find them when they need them.  


At ThinOptics, our concept is simple enough - since your smartphone is always with you, we set out to develop thin, comfortable reading glasses that fit on the back of your phone. Since then, we've grown our product line to include phone cases, keychain cases, credit card sized cases, full frame reading glasses and sunglasses.




ThinOptics reading glasses are created from medical grade materials like Nitinol, the super-elastic memory-metal alloy used for heart stents, and incredibly slim, bulletproof-strong polycarbonate lenses.


Our state-of-the-art manufacturing technologies create a consistently high-quality product. Since our launch in 2010, we have sold over $100 million in retail sales in reading glasses alone. 

THE PROBLEM


As Tech Centric as Our World is, Glasses are Late to the Game


 

Every year, billions of dollars are spent to engineer ever more beautiful, high-resolution displays for our computers and phones, but the same kind of energy has not been allocated toward reading glasses. As a result, there has been very little evolution since their invention in the late 13th century.



THE SOLUTION


Reading Glasses Backed by Sophisticated Technology 



We created the bridge between eyeglasses and mobility by designing super-strong, lightweight glasses that can adhere to any flat, non-porous surface -- and are most optimally utilized when attached  to your mobile phone. ThinOptics' solutions enable both sunglasses and reading glasses to be Always With You.



Our main source of revenue is direct-to-consumer both on our website and Amazon. This makes up over 90% of our revenue. All sales are paid in advance, with prices ranging from $20 to $130. Our AOV on ThinOptics.com YTD is $49 and for the month of September it was $54.

  • COGs are 30% 
  • Gross Margin is 55%
  • Contribution Margin after commissions and Acquisitions costs is 31%


A new-to-file customer will contribute a gross margin amount of $50 over a one year period. Plus, 30% of our customers repurchase in the first year.  



OUR TRACTION


12 Issued Patents and More On the Way



We have built a brand of Always With You vision solutions that integrate with all lifestyles and needs. To date, our vision solutions have generated over 100 million dollars in retail sales of 5 million units, to more than 2 million loyal customers. 



After launching our readers, we quickly added a pod that could go on any phone case to hold them. Then, with those features in mind, we started adding more Always With You form factors like the keychain, the credit card holder, blue light blockers, anti-fog, and Connect glasses, which are full frame reading glasses that affix to your smartphone by employing a magnet secured with double-stick adhesive. The magnet then anchors to the Connect case, enabling nimble & convenient removal from your phone, laptop or tablet.  


Additionally, we are preparing the launch of a new line of sunglasses and a reader wallet.



THE MARKET 


About 31% of the Population Needs Reading Glasses


The US reading glasses market is $4 billion dollars and the international market is even broader. (Source)


About 31% of the population needs reading glasses due to age-related farsightedness (Source).  Most people who need reading glasses have numerous pairs throughout their environment because they can never find their glasses when they need them.  

 


Creating the Always With You formula has allowed our customers to always know where their glasses are and not experience the worry and embarrassment of not being able to read the menu, the receipt, the price tag, etc. 


We continue to innovate with new Always With You products to help solve a need for our customers. ThinOptics are not like other readers; they are exceptionally durable, ultra- light and fabricated with superior engineering and design standards, all enabled with a mobile form factor. We are the #1 branded reading glasses company on Amazon and all of our products are backed by patents and trademarks.  

 


WHY INVEST


Design, Utility, Freedom


We are here to solve a daily problem for tens of millions of people, transforming a commodity product to a life long relationship with proprietary solutions that are now ready to scale.



Our vision is simple…

1. To reach $50 million annual revenue by 2023 and $100 million in 5 years. 

2. To position ourselves as the eyewear of design, utility, and freedom.

3. Expand our offering to on demand prescription with better design, cheaper and faster. 




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In the Press

JustLuxe

The ThinOptics Vision Visionary: Gadi Ponté

HiConsumption

These Ultra-Slim SHADO Shades Mount To Your Phone With A Handy Magnetic Case

Lux Exposé

Freedom, Function, and Beauty of SHADO Eyewear by ThinOptics

Offering Summary


Company

:

ThinOptics, Inc.

Corporate Address

:

1620 Carneros Meadows Lane, Sonoma, CA 94536

Offering Minimum

:

$9,998.64

Offering Maximum

:

$2,000,000.16

Minimum Investment Amount

(per investor)

:

$495.72











Terms


Offering Type

:

Equity

Security Name

:

Series 2 Preferred Stock

Minimum Number of Shares Offered

:

6,172

Maximum Number of Shares Offered

:

1,234,568

Price per Share

:

$1.62

Pre-Money Valuation

:

$29,154,432.06











Investors who invest over purchase 70,000 or more shares will receive additional rights and sign on to the Voting Rights Agreement and the Investors' Rights Agreement attached as Exhibit F to the offering memorandum. Please review the Company Securities section and Exhibit F of the Offering Memorandum for further information.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based

Friends and Family

Invest within the first 24 hours and receive an additional 10% bonus shares, plus a 25% Ambassador code for ThinOptics products - for one year to one investor account of record.

Super Early Birds

Invest within the next 72 hours and receive an additional 7% bonus shares, plus a 20% Ambassador code for ThinOptics products - for one year to one investor account of record.

Early Birds

Invest within the next 7 days and receive an additional 5% bonus shares, plus a 15% Ambassador code for ThinOptics products - for one year to one investor account of record.

Investment Incentives and Bonuses*

Amount-Based:

$1,000+

Receive a 15% Ambassador code for ThinOptics products - for one year to one investor account of record.

$5,000+

Receive a 15% Ambassador code for ThinOptics products - for one year to one investor account of record, plus 5% additional bonus shares

$10,000+ 

Receive a 20% Ambassador code for ThinOptics products - for one year to one investor account of record, plus 7% additional bonus shares

$25,000+

Receive a 25% Ambassador code for ThinOptics products - for one year to one investor account of record, plus 10% additional bonus shares

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

ThinOptics, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series 2 Preferred Stock at $1.62 / share, you will receive 110 shares of Series 2 Preferred Stock, meaning you'll own 110 shares for $162. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Voting Rights of Securities Sold in this Offering

Investors in Series 2 Preferred Shares in this offering will be required to grant a proxy to vote their shares to the company’s Chief Executive Officer; see “Risk Factors” including “Risk Factors – Investors in our Series 2 Preferred Stock will have to assign their voting rights” and “The Company’s Securities -- Series 2 Preferred Stock – Material Rights – Proxy”

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$3,793,802.00 USD
$3,315,315.00 USD
Cash And Cash Equivalents
$1,565,713.00 USD
$1,271,685.00 USD
Accounts Receivable
$348,493.00 USD
$315,637.00 USD
Short Term Debt
$2,026,050.00 USD
$3,088,863.00 USD
Long Term Debt
$8,660,240.00 USD
$6,570,000.00 USD
Revenues And Sales
$8,831,947.00 USD
$9,432,918.00 USD
Costs Of Goods Sold
$4,074,922.00 USD
$4,702,553.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$547,957.00 USD
-$752,183.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Happy Thanksgiving from Our Team to You

13 days ago

In life, as with vision, it’s easy to lose focus. 

With a steady stream of goals & deadlines running up against the never-ending potential roadblocks, it’s easy to understand too. 

But it’s in the refocusing — the recalibrating — that we can pause to breathe, look around, and be grateful for where we are, how far we’ve come, and the fact that we may continue the journey.

Today, we express extra gratitude not just for our day-to-day good fortune of a close-knit team creating life-changing solutions for the problems of millions; but for you, our investors. 

We truly believe in our product, and while there are many fundraising avenues from which to choose, we chose crowdfunding because we also believe that our customers believe in our product. 

Time and again, it’s been proven that just one use of any of our Vision Solutions can turn a customer into an evangelist. And those are the people with whom we want to grow and continue to serve.

As entrepreneurs, we understand how big of a role faith, trust & confidence plays in our daily lives. Your faith in our product, trust in our team, and confidence in our vision are humbling. It’s gratifying to know that the vision of our founders has become a vision solution and beacon of hope for so many in need.

The future is bright because of your investment in us. And as we celebrate Thanksgiving with our loved ones, we recalibrate once again with both eyes on that future — eager to welcome it with innovations that will continue to improve lives. 

Happy Thanksgiving from all of us at ThinOptics.

Why We Are Passionate About Changing the Eyewear Industry

20 days ago

It’s difficult to believe that despite the billions of dollars spent to engineer ever more beautiful, high-resolution displays for items like our phones and computers, reading glasses have stayed nearly the same since their invention in the late 13th century.

With almost 31% of the population relying on reading glasses, we knew a change was needed in the eyewear industry — and we were ready to make it. After all, invention and product development are part of our DNA.

So we set out to address the need for convenient access to reading glasses by combining ultra-thin corrective eyewear solutions with tech-centric cases that complement your smartphone — and your lifestyle.

Backed by our very own sophisticated technology, we were able to invent the “glasses on your phone” category in the market, which completely advanced the world of reading glasses.

We believe the corrective eyewear industry deserves the energy that other high-resolution displays receive, and we’re showing the world the endless possibilities ahead.

To become a part of the corrective eyewear revolution here at ThinOptics, invest in our crowdfunding campaign here.

Why Invest in ThinOptics

22 days ago

When it comes to reading glasses, there has been very little evolution since their invention in the late 13th century — something that’s perplexed us for the entirety of our existence. So much so that we set out to create the perfect reading glasses that were not only durable, but Always With You.

This idea came to life when the inventor of ThinOptics, Teddy Shalon, was on a long bike ride with a friend. His friend had forgotten his reading glasses and asked Teddy to read a text message because he couldn’t see it.

Twenty contemplative miles of riding later, the idea of creating an all-in-one Always With You pair of reading glasses in a case that fits on the back of any smartphone was born.

A team of engineers and visionaries was assembled in Silicon Valley and we immediately got to work. What we estimated would take six months of development ended up taking more than 30 months (and over 200 prototypes on countless noses), but the end result was our flagship product, the Readers + Universal Pod. 

The Universal Pod is an ultra-thin, super durable & versatile case that protects your ThinOptics Readers while fitting effortlessly on the back of a smartphone. Since its debut, our product line has grown substantially to include phone cases, keychain cases, sunglasses, and more.

We launched our StartEngine crowdfunding campaign to help raise funds for further product innovation. As a revenue stage company with proven product-market fit, our strong patent portfolio allows us significant growth opportunities.

To become a part of the amazing things we’re doing at ThinOptics, invest in our crowdfunding campaign here.

Introducing the ThinOptics Clarity Kit

25 days ago

Since the launch of our very first ultra-thin reading glasses in 2010, we’ve been disrupting the 4 billion dollar US eyewear industry (and even broader international industry). Thanks to our patented, groundbreaking technology, we’re able to provide those suffering from vision loss with quality, style, and convenience.

Although we've grown our product line to include frontpage glasses, wallets, and sunglasses, our engineering team continues to develop new innovations to deliver powerful vision solutions based on the needs of our customers.

In August 2021, we conducted a survey that revealed that many people abandon their carts on our site because they’re unsure what strength reading glasses they need. Those insights were crucial for us and helped us determine the need for a product that makes it easier for customers to understand which reading glasses will help them see more clearly.

The Clarity Kit allows customers to test our glasses in the comfort of their own homes, giving them the opportunity to try out multiple use cases since they will need different strength glasses for various uses.

Through this process, we’ve been able to reinvent the way people shop for reading glasses in a way only ThinOptics could. You can learn more about our exciting new product here.

Ready to find your strength? Shop the Clarity Kit.

Become a part of the corrective eyewear revolution by clicking here to invest in ThinOptics.

Letter From Our CEO

27 days ago

Dear Investors & Supporters,

As I write this letter, nearly a month after the launch of our crowdfunding campaign, I’m still in awe of the support we’ve received from you.

We began ThinOptics in 2010 with one goal in mind: revolutionize the corrective eyewear industry. 

The mission was simple — since you always have your phone with you, we set out to create high-quality reading glasses that were slim enough to fit on the back of your phone, yet durable enough to withstand all that we put our glasses (and phones!) through.

On the strength of our flagship product, the Readers + Universal Pod, we’d soared to over $100 million in retail sales thanks to more than 2 million early adopters — 30% of whom repurchase in the first year. 

We’ve just crossed the $380K threshold in our crowdfunding campaign and I’m optimistic that this momentum will carry us all the way to our goal.

I’m grateful for your faith in our vision. Your investments will power our innovations, and together we’ll usher the corrective eyewear industry into the future.

Join the corrective eyewear revolution by investing in ThinOptics here.

Gadi Ponte

CEO and CoFounder

Meet Our Limited Edition Fall Collection

about 1 month ago

When we set out to create our vision solutions, we saw an opportunity to not only help those with vision loss see better but also to look good — and consequently, feel good. 

That’s why we designed our Always With You Readers and Reading Glasses to look chic and stylish no matter what time of year.

Our latest curated collection features two customer favorites — the Readers + Universal Pod & the Readers + Keychain Case — in your choice of several crisp, autumn-inspired colors like Pumpkin, Brick, Autumn Gold and Sky Blue. 

Fans of the Fall Collection will love that these tasteful & trendy fall colors are also available as a multi-pack, which gives you both Vision Solutions at a multi-pack discount.

Each option within the Fall Collection is available in a variety of lens strengths and can be found here.

Want to become a part of the corrective eyewear revolution? Click here to invest in ThinOptics.

Thank You for Your Support!

about 1 month ago

Dear Investors,

As we reflect on these past two weeks, it is now more evident than ever that we’ve been able to attain the success we have thanks to your support. Our incredible investors have catapulted us to $350K in just 15 days.

So from all of us here at ThinOptics, we want to say thank you. Your support enables us to solidify our position as the eyewear known for our design, utility, and freedom.

Thanks to the backing of our investors, our vision is well within reach, and we’re glad you’re on this journey with us as we develop revolutionary solutions for the corrective eyewear industry.

We’re proud of our strong patent portfolio and the significant growth opportunities that lie ahead. As the support continues to flood in, we are working to expand our line of vision solutions to include less expensive, faster on-demand prescription glasses with better design.

In short: We’re relentlessly working to disrupt the corrective eyewear industry.

If you haven’t become a part of what we’re doing here at ThinOptics, we’d love for you to join us by investing in our crowdfunding campaign. You can learn more about the campaign and invest by clicking here.

ThinOptics Featured on GMA's Deals & Steals

about 1 month ago

We’re delighted to share that ThinOptics was featured on Good Morning America’s Deals & Steals today as one of the best-discounted items for life on the go.  

Deals & Steals host Tory Johnson perfectly captured what is so incredible about ThinOptics, saying, “Inside that thin little case are durable readers.”

The GMA segment highlighted our Blue Light Blockers & Readers, which are available for a limited time for as much as 59% off.

The discount is available today only and includes the Blockers & Readers from $32 to $51.50 (discounted from $70 to $128). Shipping is $4.99 or free over $50.

Johnson shared a bit more about our Always With You corrective eyewear by stating, “You know you always have your phone with you; now you can have your readers with you too.” 

To watch the full segment on Good Morning America, click here.

 

You can shop the limited-time sale on ThinOptics Blue Light Blockers & Readers here.

What Makes ThinOptics Different

about 2 months ago

Before ThinOptics, reading glasses were brittle, bulky, and always at risk of getting lost, or worse, broken. Despite the billions of dollars that have been poured into high-resolution displays on our devices, the same can’t be said for reading glasses — needed by 31% of the population.

Enter ThinOptics.

We’ve developed a line of reading glasses, blue light blockers, and sunglasses with compatible cases that are so thin and lightweight, they’ll fit on the back of a smartphone, so they’re always accessible and don’t easily get lost. 

Built to last with medical-grade materials, our ingenious Always With You glasses are marvels of modern engineering that give consumers the freedom to move full speed ahead in a world that’s highly mobile.

Since our launch in 2015, we’ve stood out as innovators in the $4B U.S. eyewear industry by providing reading glasses that are backed by our very own sophisticated technology. 

With 12 patents granted and more on the way, this is just the beginning. We will continue to disrupt the corrective eyewear industry while bridging the gap between eyeglasses and mobility through our groundbreaking technology.

Want to become a part of the corrective eyewear revolution? Click here to invest in ThinOptics.

The Innovation Behind ThinOptics

about 2 months ago

On the eighth day of our crowdfunding campaign, we’re proud to share that we’ve surpassed the $300K mark. Those who have invested in ThinOptics recognize that what we’re doing is unparalleled in the corrective eyewear industry. When it comes to product creation and innovation, we focus on creating solutions that fill an unmet need in the marketplace. 

Some companies call this ‘innovation’ or ‘a customer-centric mindset.’ We recognize that while these words can be used frequently in business-speak, at ThinOptics, invention and product development are part of our DNA.

Before bringing our first product to market, we spent 30 months testing hundreds of prototypes on thousands of noses to deliver glasses that fit comfortably for 100% of users. We built our own testing machines to assure the quality, consistency, and reliability of our products.

This is the same approach we have taken as we’ve continued to expand our product line offering, including frontpage glasses, wallets and sunglasses. Designed to be Always With You, these vision solutions are created for the mobility world. Most reading glasses stop after addressing your sight pain points, but we’ve gone further to address the need for convenient access by combining ultra-thin corrective eyewear solutions with tech-centric cases that complement your smartphone — and your lifestyle.

"Some ideas come to us in a dream and some, like ThinOptics, during a long bike ride. My friend had forgotten his reading glasses. He was frustrated and asked me to read a text message on his cell phone because he couldn’t see it. During the next 20 miles of riding, I developed the idea of putting reading glasses onto the backs of all cell phones." 

- Teddy Shalon, Inventor & Chairman of ThinOptics

We make it easy and convenient for you to see the things that matter by engineering the first generation of reading glasses that actually go where you go. 

To join the eyecare revolution and become part of a disruption of the 4 billion dollar US eyewear industry, click here to invest in ThinOptics.

Frequently Asked Questions about ThinOptics

about 2 months ago

Thank you all for the incredible support with the launch of our equity crowdfunding campaign. For deeper insight into what we’re doing at ThinOptics, it’s helpful to understand our vision and expectations around this campaign and the future of ThinOptics.

Now is a great time to get involved with our mission to reinvent the corrective eyewear industry by continuing to deliver powerful, "Always With You" products to our customers. 

Here are some of the most frequently asked questions about ThinOptics and how we’re different from other eyewear companies, keep reading.

Q: When will the next close on funds happen?

A: We want to give our investors plenty of opportunity to take part in what we’re doing here at ThinOptics, so we will keep our campaign open until we feel there has been substantial momentum. We will give you plenty of time to plan ahead once we have a date finalized, so be sure to keep an eye out for our StartEngine updates. 

Our first opportunity to close on funds will be November 2, 2021. Therefore, your funds will be in a pending status with your ACH or credit card until that time.

Q: Do you have any plans on expanding?

A: We are developing technology to include on-demand prescription lenses with the full convenience and flexibility of the Always With You line.

The demand for reading glasses is increasing with the upward trend in age-related farsightedness. Over the next five years, the eyewear industry is expected to witness a nearly 30 percent increase, and ThinOptics is poised to remain at the forefront of that growth with some of the most innovative readers and reading glasses in the industry. 

The most recent expansion of our product line came in July 2021 when we released our sunglasses line, SHADO eyewear

We have plans to expand our marketing efforts to build brand awareness, new customer acquisition and market share over diverse and global markets.

Q: How has the pandemic affected your bottom line?

A: As with most consumer goods products/markets, the bottom line in our retail markets was affected during the COVID-19 pandemic. We utilized the pandemic as an opportunity to pivot and focus on our DTC (which had always been a large portion of our channel mix) and evolve our multichannel strategy to meet customers where they are in terms of online shopping.

Q: How did you come up with this valuation?

Offering Details
Determination of price: The price of $1.62 per share reflects a pre-money valuation of $29M on a fully diluted basis, but does not include the shares issuable on conversion of the convertible notes.

Q: Can you share your yearly projection?

We are committed to scaling the business with a $10M earning by the close of 2021, coming as close to a break-even bottom line as possible.

Q: How are you differentiated from other eyewear companies?

A: At ThinOptics, we’ve developed a line of reading glasses, blue light blockers and sunglasses with compatible cases that are so thin & lightweight, they’ll fit on the back of a smartphone. Built to last with medical device materials, our Always With You glasses give consumers the freedom to move full speed ahead in today’s highly mobile world without ever worrying about or forgetting their glasses again.

Q: When can I expect to receive my perks?

A: All perks will be distributed at the close of the raise. If you have any questions about your specific perk, please feel free to reach out to contact@startengine.com.
Bonus shares will be reflected in the investment agreement when the shares are finalized.

Q: When will we receive the stock certificate and investor card?

A: Once ThinOptics closes on your funds, you will receive a confirmation email from StartEngine with details about your investment. You’ll also get a copy of your subscription agreement with a record of your shares. Your shares are owned as "book-entry." This is how most stocks are issued today and means that you do not get a physical stock certificate; instead, shares are held via electronic record by the issuing company’s transfer agent. To view your investments and ownership documents, please go to www.startengine.com/dashboard/investments/all

Q: What are your revenue goals for 2022-2023?

A: $15M in 2022; $20M in 2023

Q: Now that we've invested, what’s next for ThinOptics?

A: We’re constantly working to disrupt and evolve the eyewear market, and something big is coming soon... 

Q: What runway are you expecting from this raise?

A: As a Silicon Valley-based company, we have been fortunate enough to have investors early on. This raise will allow us to expand the opportunity for investors like you to invest in a rapidly growing, uniquely positioned, established brand.

As a company, it will allow us to consolidate shares and expand our pool of brand advocates.

Q: What are our revenue goals (not projections) for the next 5 years?

A: Offering a never-before-seen line of mobility-enabled readers, we continue to differentiate ourselves from the rest of the $4B eyewear industry in the U.S. Within the next five years, our goal is to grow a substantial business and to be a known brand in the eyewear industry.

Q: What countries do you sell to?

A: We ship to 127 countries. 90% of our direct to consumer international business comes from 20 countries including the UK, Australia, Canada and Japan.

Q: How are you controlling shipping expenses?

A: We use DHL for all shipping. All international orders are shipped using DHL Express.

International orders are shipped by a platform called Global E. This third-party shipper customizes the user experience by optimizing the native language and currency for international customers. This will typically include all duties and costs associated with the order. 

We charge a flat rate for shipping in order to keep our shipping costs at a minimum. All custom and shipping fees are included at checkout, so there are no surprises once the product reaches its destination.   

Q: What is your strategy for the next 3-5 years in terms of IPO or acquisition?

A: Our ultimate goal is to grow the company so that we can offer the best opportunity for our customers and investors. We are excited about our future growth and the value that we can bring to our industry. 

Q: As an investor, what can we do to help you?

A: As an investor, one of the primary ways you can help is by sharing our product with your network:
“Just using my ThinOptics glasses in front of others has resulted in numerous sales. It is a product that continues to spread and can go viral just by its usage. I feel stronger than ever about my investment.” – Jim Chiboucas, investor

Here are simple ways you can help:

Another way investors can help is by sharing the investment opportunity with as many people as possible and by assisting ThinOptics in finding more success in our campaign.

Q: Invest in ThinOptics on StartEngine

A: Our products have changed the way millions of people around the world live. We’re proud to offer cutting-edge eyewear to millions of consumers worldwide who are suffering from vision loss. Now is your chance to join the revolution and own a piece of the first corrective eyewear products truly made for everyone. 

If you’re ready to make a difference, get involved and invest in ThinOptics on StartEngine!


Did you have a question that didn’t get answered? Please send us an email at investorrelations@thinoptics.com, and we will get back to you as soon as possible.

$200K raised in 72 hours!

about 2 months ago

We’re pleased to announce that we’ve crossed the $200K threshold in the first 72 hours of our crowdfunding campaign. We’re grateful for the immense support of more than 130 early investors who are helping us transform the eyewear industry. Together, we’re providing a groundbreaking solution to the 31% of the population in need of reading glasses.

With 12 patents granted and 14 more pending, this is just the beginning for ThinOptics. Come be a part of the eyewear revolution: Invest Now

Receive These Perks When You Invest in ThinOptics

about 2 months ago

We’re beyond thrilled to announce that we surpassed the $100K mark in our crowdfunding campaign within the first 24 hours! This is a big milestone for our company, and we’re so grateful to all who have supported us thus far.

There are so many reasons to invest in ThinOptics. Not only are we a part of the $4 billion US eyewear industry, but we’re disrupting the space with our state-of-the-art “Always WIth You” readers and glasses. 

Since we launched ThinOptics in 2010, we’ve sold more than $100 million in retail sales in reading glasses alone. We are the #1 branded reading glasses company on Amazon—and we’re just getting started (we have 12 issued patents and 14 more on the way).

Now is a great time to become part of a growing billion-dollar industry and invest in ThinOptics. To reward those who accompany us on this journey, we are offering several investment incentives.

Perks* and Investment Bonuses

Below is a breakdown of the time- and amount-based perks available to early investors in ThinOptics.

Time-based perks (for one year to one account of record)

Super Early Birds: Next 72 hours (ends on Oct 16th at 8:55 am PST)

7% bonus shares + 20% evangelist code for ThinOptics products

Early Birds: Next 7 days (ends on Oct 23rd at 8:55 am PST)

5% bonus shares + 15% ambassador code for ThinOptics products

Amount-based perks (for one year to one account of record)

Tier 1: $1,000 or more 

15% ambassador code for ThinOptics products

Tier 2: $5,000 or more

5% bonus shares + 15% ambassador code for ThinOptics products

Tier 3: $10,000 or more

7% bonus shares + 20% evangelist code for ThinOptics products

Tier 4: $25,000 or more

10% bonus shares + 25% evangelist code for ThinOptics products


*All perks occur after the offering is completed


Help us achieve our goal of $50 million annual revenue by 2023 and $100 million in 5 years; click here to invest now.

Join the Revolution – Invest in ThinOptics

about 2 months ago

To begin, we want to express gratitude to our early investors. Their faith and support have been instrumental in getting us to where we are today. To date, we’ve transformed the corrective eyewear industry by introducing convenience & durability to reading glasses and their carrying cases, giving users the freedom of clear vision anywhere, anytime.

The following quote from Teddy Shalon, Inventor & Chairman of ThinOptics, does a great job of summarizing our unassuming genesis and ambitious vision.

"Some ideas come to us in a dream and some, like ThinOptics, during a long bike ride. My friend had forgotten his reading glasses. He was frustrated and asked me to read a text message on his cell phone because he couldn’t see it. During the next twenty miles of riding, I developed the idea of putting reading glasses onto the backs of all cell phones." 

After 30 months of development, testing hundreds of prototypes on thousands of noses, we introduced our Readers + Universal Pod to the world. A truly universal vision solution, its use has provoked fascinated conversations and bred enthusiasts of the product worldwide.

Our disruption to the eyewear industry has spawned copycats and impersonators, but with 12 patents secured and 14 pending, the marvel of ThinOptics’ engineering can never be replicated. 

Now is your chance to invest in an innovative corrective eyewear company at the forefront of engineering and vision science. There is still time to get in on this investment offering to enjoy both time-based and amount-based perks that will earn you bonus shares & VIP discounts on all of our cutting-edge products. 

As an investor and evangelist, you’ll be at the forefront of pioneering technology that will usher the corrective eyewear industry into the 21st century and beyond. We are building something truly incredible—and we’d love for you to be a part of the journey with us as we shape the future of eyewear.

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